BI Analytics

Xcelligent’s Analytic solutions focus on how to help organizations leverage enterprise data to optimize business value through actionable analysis. You can dramatically improve the effectiveness of your people by providing real-time, actionable insight into every aspect of operations, sales, marketing, finance and human resources.

You not only need to know what happened within your department, unit, or business, but you must also understand why it happened, what might have lead to the result, and what can be done to improve performance. Our consultants create reporting and ad hoc capabilities from multiple enterprise sources to transform disparate data into key organizational insights. We use multi-level dashboards, web portals, business intelligence, scorecards and ad hoc capabilities to deliver the right information to the right users. For example, your marketing users may need to answer key questions such as:

·         How can I measure the actual impact of my marketing initiatives? Am I pursuing the right marketing initiatives?

·         How can I predict customer behavior before my competitors?

·         How do I understand true customer value and needs in order to best serve them?  What is the most relevant and personalized message for this customer across multiple channels?

·         How do I ensure that I talk to my customer before my competitors can react?

·         How do I make optimum use of my channels?

·         When is the best time to use service opportunities for marketing?

Knowing past and current trends is important to understanding your business, but applying that knowledge to accurately improve performance gives you a significant edge over competitors. What if you could really understand and predict what products a certain customer demographic was likely to prefer at each stage in their lifecycle? For example, if you know which customers are seriously shopping for your product in a three or four week cycle, you can take action quickly by eliminating latency in your marketing and engage to close processes by quickly taking action.

How? Maybe using customer service contact patterns or other clues that a customer is in the market for the product or complementary cross-sell opportunities.  The weather service is 50% more accurate in forecasting hurricane paths versus five years ago, why can’t we be 50% more accurate in targeting customers and targeting the best opportunities? You can use effective Analytics to optimize:

·         Customer Selection - find the right customers with the highest propensity to buy based on profile and behavior

·         The Offer and Message - Discover the right offers and personalize the offer and packaging based on analytic facts

·         Communications - Select the right means to select the BEST lead among many in queue for this customer

·         Customer contact - Improve the timing by applying frequency limiting for this customer

·         Channel Utilization - Use the right channel by adopting channel rules based on cost or preferences

Xcelligent can help you use this information to optimize competing customer offers though the effective use of actionable analysis. Instead of offering duplicate offers to your customers, you can use Analytics to choose an optimal campaign offer for each customer based on multivariate optimization to increase sales or decrease direct marketing costs.  Answering these questions based on past trends and patterns provides a powerful tool to increase revenue (lift) and lower your costs of customer acquisition and retention.